Let Them Eat Art

23 April 2007

cakedream1.jpg

Last week (4/17/07) about 150 people convened at Marissa Mayer‘s beautiful Four Seasons penthouse to support the launch of her new partnership with I Dream of Cake.

cakedream2.jpg

“I went to Le Cordon Bleu in Sidney, and I majored just in patisserie, because I wasn’t really interested in chicken guts,” said Shinmin Li (left, shown here with Marissa Mayer.)

An executive at Google, Marissa met Shinmin Li, the founder of I Dream of Cake, three years ago through a Craigslist ad. She was looking for someone to make a cake for a friend’s birthday, and she was impressed by Shinmin’s creativity. She’s been a happy customer ever since.

cakedream3.jpg

“Over the years Shinmin has tolerated questions from me like ‘Can you make a metallic silver icing? And if so, does it still taste good?’ — and she hasn’t balked at any of them, which I think is a true testimony to the talent of Shinmin and her staff,” says Marissa (shown above with Shinmin and her business partner Bill Freeman.)

The event was sensory overload.

What to look at first? The stunning view from the condo, overlooking all of San Francisco, or to the dining table with it’s Technicolor intricacies painstakingly crafted by the IDOC team?

Or perhaps one could zero in on the little cakes placed all around the room (indeed, that was my first choice. I adored the cake of vanilla and almond. Fantastically light!)

The approach is a unique one — the cake makers have backgrounds in the visual arts, and consider their creations to be works of art.

Art to look at, and to eat.

Guests at the party seem thrilled by the idea of cake as art. And as the hosts brought out more and more platters of cakes for us to sample from, I think we were all pretty thrilled by the idea of cake as food too. (Shocking, I know.)

cakedream6.jpg cakedream7.jpg cakedream8.jpg

Damion Matthews; Amber Harrison, Hooman Khalili, Bill Freeman

Facebook Comments:

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.


ART EVENT PLANNING / PUBLIC RELATIONS
Baxter & Cook Art Advisors Allison Speer Public Relations
Sotheby's Fine Art Auctioneers Cross Marketing PR
FASHION & BEAUTY Glodow Nead Communications
Azadeh Couture (See More at www.sfluxe.com/pr/)
Bacca da Silva FASHION STYLISTS
Colleen Quen Karen Tamblyn
Ineke Perfumer San Francisco Marcy Carmack
Joseph Domingo Style Studio
Karen Caldwell Design HOME FURNISHINGS
Lily Samii Anthem
Rosalina Lydster De Sousa Hughes
Susan Gump's
FOOD & DRINK Obsolete
Hint Water Pejman Carpet
Mighty Leaf Tea MEDIA
Oliver Caldwell Cellars 7x7
Socola Chocolatier Haute Living
INTERIOR DESIGN Miss Bigelow's Social City
Adeeni Design Group Nob Hill Gazette
Ann Getty Associates Red Carpet SF
Benjamin Dhong SF Bay Style
Grant Gibson SF Curbed
Jeffers Design Group SFis
Ken Fulk SF Philanthropist
Kendall Wilkinson SF Unzipped
ODA Design Associates Socket Site
Sophisticate Interiors Style
NIGHTLIFE PHOTOGRAPHY
Le Club Drew Altizer
REAL ESTATE Moanalani Jeffrey
David Barrett, Warwick Properties Thomas Gibbons
Damion Matthews, Sotheby's Tim Williamson
Gregg Lynn, Sotheby's TRANSPORTATION
Joel Goodrich, TRI Coldwell Banker Limo Noir
Katy Dinner, Paragon Real Estate