One of SFluxe’s favorite billionaires, Richard Branson, will be flying to San Francisco with Stephen Colbert on August 8th to inaugurate Virgin Atlantic’s SFO-JFK and SFO-LAX flights.

It’s going to be a super-cool, star-studded sort of day, just as you’d expect from Virgin. While Branson, Colbert and some “special guests” fly in to SFO from New York, another flight of entertainment folks from Los Angeles will also be on the way. At LAX celebrity DJ Samantha Ronson will spin records while celebrities walk the red carpet. Both flights are expected to hit the runway at SFO at around 1:10 pm, and then everyone will go to a launch party at Ruby Skye, where Indie rockers Cold War Kids will headline.

To raise money for the Kipp Foundation, tickets on both flights are being auctioned at ebay (bidding ends on the 5th!)

• Auction: Virgin America Inaugural Flight [ebay.com]
• Further Information: Virgin America [virginamerica.com]