Melissa, Barbara and Cate Grimm. Photo by Vasna Wilson for Drew Altizer.

On November 1, Melissa & Catie Grimm hosted a private reception for CARROTS, a grand 4,000 square foot boutique in San Francisco’s historic Jackson Square Neighborhood. The store’s name “CARROTS” is a wink and a nod to Grimmway Farms, Melissa & Catie Grimm’s family business, which is the world’s largest grower, producer and shipper of baby carrots!

The store, which features 50+ ready-to-wear and accessory lines, including fashion-world favorites: Peter Som and Thakoon, Narciso Rodriguez, Rag and Bone, and Helmut Lang. It occupies the former space of Ernie’s restaurant, a San Francisco landmark featured in Alfred Hitchcock’s Vertigo, which closed its doors in 1999. (If you remember the scene, it’s where Scottie & Madeleine first meet.) The store’s interior was created by design dream team SarloWick and Sutro Architecture.

Several of San Francisco’s most stylish came to the opening, and I have a feeling they’ll be going back frequently!

Alicia Engstrom, Sabrina Buell. Photo by Vasna Wilson, Drew Altizer.

Shannon Bavaro, Claudia Ross. Photo by Gene Hwang.

Duke Miller, Kim Wilsey, Samuel Long. Photo by Vasna Wilson, Drew Altizer.

Hans Koch, Catie Grimm, Howard Carrell, Melissa Grimm. Photo by Vasna Wilson, Drew Altizer.

Justine Elliott, Jan Warnock. Photo by Vasna Wilson, Drew Altizer.

Gabriella Sarlo, Kim Wilsey. Photo by Vasna Wilson, Drew Altizer.

• Further Information: CARROTS [843 Montgomery Street - 834-9040.]