BVLGARI Opens Union Square Store
BVLGARI celebrated the grand opening of its largest store in the U.S. with a magnificent in-store event attended by 350 VIP clients, media and other guests.
A Guest Tries on a BVLGARI Necklace
BVLGARI celebrated the grand opening of its largest store in the U.S. with a magnificent in-store fete on March 2, 2010, hosted by Nicola Bulgari, Vice Chairman and grandson of founder Sotirio Bulgari, and USA Managing Director, Veronica Trenk.
As one of the most anticipated social events of the season, it was covered by media throughout the country including Women’s Wear Daily, Fashion Week Daily, Examiner.com, Haute Living, SFGate.com, SFBayStyle, and the San Francisco Chronicle.
Charlotte Schultz (in Chanel) with Nicola Bulgari
Guests at the spectacular Union Square event numbered over 350, and included Mayor Gavin Newsom, Dede Wilsey, Denise Hale, Vanessa Getty, Willie Brown and Sonya Molodetskaya, Marissa Mayer and Zack Bogue, Tatiana and Serge Sorokko, Alan Malouf, Bita Daryabari, Kate Harbin, Alexis Traina, Alex Mehran Jr. and Maggie Rizer, Sloan and Roger Barnett, Cameron Silver, Maria Manetti Farrow, and OJ and Gary Shansby, JUST to name a few.
Marissa Mayer is Assisted by a BVLGARI Representative
Grey Goose cocktails, inspired by BVLGARI’s signature fragrances, were served at the event as VIPs and guests explored the gorgeous new store, while enjoying music from The Patrick Wolff Trio and DJ Max Chipchase.
Cameron Phleger Sparkles at the BVLGARI Counter
Barbara Brookins-Schneider, Chief Justice Ronald George, Barbara George
Mayor Gavin Newsom with BVLGARI’s Daniel Diaz
Jeffry Weisman, Andrew Fisher
Grey Goose Vodka created special BVLGARI cocktails
Alexis Traina and Guests
The Two Daru’s — Daru Kawalkowski
Kay Walker, Sandy Walker, Lucy Jewett
Damion Matthews, Betty Kay Coakley, Joel Goodrich
Unique highlights included a spectacular collection of one-of-a-kind jewels and minaudieres from BVLGARI’s Vintage Archive Collection, all of which were on-display at the brand’s 125th anniversary retrospective exhibition in Rome; the personalization of a special accessory; the assembly of the Sotiro Bulgari watch and a breathtaking diamond and sapphire parue; as well as a private screening in the VIP lounge of some of BVLGARI’s most treasured Hollywood moments.
As for fashion, the evening had several major moments: Cameron Silver in his eye-catching Alexander McQueen, Vanessa Getty in vintage (we think Halston, but didn’t catch the name), Sonya Molodetskaya in a gorgeous Oscar de la Renta, Mireille Schwartz in a new design by Karen Caldwell, Tatiana Sorokko in architectural Ralph Rucci, Elizabeth Touw and Kate Harbin in Prada, Lindsay Bolton in Marchesa, and Marissa Mayer in exquisitely embroidered Naeem Khan.
Marissa Mayer (in Naeem Khan), with husband Zach Bogue
Maggie Rizer (in Marc Jacobs) with Tatiana Sorokko (in Ralph Rucci)
Maggie Rizer with Alex Mehran, Jr.
Vanessa Getty (in vintage)
Patrick Herning with Juliet de Baubigny (in Alexander McQueen)
Mark Rhoades, Mireille Schwartz (in Karen Caldwell) with Oliver and Karen Caldwell (in Galanos)
Bill Brady, Allison Speer and Troy Griepp
Troy and Angelique Griepp (in Monique Lhuillier)
Patrick Barber and Melissa Barber
Rob Van Es and Afsaneh Akhtari
Sobia Shaikh (in Roland Mouret) and Elisa Goldblatt
Barbara Brown (in Giambattista Valli) and Karen Tamblyn (in Ache)
Kate Harbin (in Prada) and Suzanne Levit
Sherri McMullen and Dr. Leslie Delaney
Maria Manetti Farrow and Dorotea Seffer
Michelle Curtis and Kelly Grimes
Jeana Toney, Jenna Hunt and Elizabeth Thieriot
Bita Daryabari and Anahita Afshar
Allison Pinkus and Elizabeth Touw (in Prada)
Lindsay Bolton (in Marchesa) and Carol Bonnie
Lana Adair, Jessica Moment and Sally Fowler
Lisa Alexander and Patrick Perigaud with Marcy Carmack
Mitchell Benjamin and Ricky Serbin
Cameron Silver (in Alexander McQueen)
Marilyn Cabak (holding Jack), and Michael Cabak
James Long and Lonna Wais
Willie Brown and Sonya Molodetskaya (in Oscar de la Renta)
Justin Fichelson and Cameron Phleger
Jorge Maumer and Bahya Murad
Steven Dinkelspiel and Nadine Weil
Katya Sorokko (in Fendi), and Greg Spencer
Linda Gordon and Mark Rhoades
Sloan Barnett (in Gucci and Léger), Denise Hale (in Ralph Rucci) and Nicola Bulgari
Gary and OJ Shansby (in Chanel… and yes, she wore it best)
Photos: Drew Altizer [drewaltizer.com]
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