Microsoft Surface not a threat to iPad: Analysts – Tech News Today
“Though pricing details are unclear … Microsoft will need to significantly undercut the iPad to be competitive,” Jefferies analyst Peter Misek said.
“The most important factor in the success of a tablet is its ecosystem. Based on our discussions with developers, we find the lack of enthusiasm concerning,” Misek said.
Microsoft’s lighter, thinner version of the Surface tablet would compete directly with the iPad, while the second, heavier tablet, aimed at the new generation of lightweight laptops, would compete with larger PC makers.
But selling two versions of the tablet in the same retail channels will confuse consumers, said analysts at Jefferies, Forrester Research and ThinkEquity.
“Choice is a key tenet of Windows, but too much choice is overwhelming for consumers,” Forrester Research said. “Apple gets this, and limits iPad options to connectivity, storage, and black … or white.”
However, a keyboard that doubles up as the tablet cover and aggressive pricing could help Microsoft gain market share, some analysts said.
“The keyboard, a simple accessory, is what makes the device most compelling, as it preserves traditional interface that we believe many users appreciate (and will demand) with the subtlety of a cover, something most users will want anyway,” said Citi analyst Walter Pritchard.
Morgan Stanley’s Adam Holt said the cover keyboard, compatibility with Microsoft Office, integrated USB ports and features optimized for Skype would help Microsoft differentiate itself from other tablet makers.
Microsoft shares edged up 19 cents to $ 30.03 on Tuesday before the bell. They closed at $ 29.84 on Monday on the Nasdaq.
Why Apple Should Buy Facebook for up to 0 Billion
Apple 1 ReplicaThis is a little project I have been working on. Its the Replica 1 kit from Briel Computers. A true replica of the original apple 1 computer designed by Steve Wozniak. The kit is just the circut board, chips, resistors, capacitors, that you have to solder together. The acrylic case and keyboard I made myself. The monitor is an old apple //c monitor. If you want one go to: www.brielcomputers.com
DIFFA’s (Design Industry Foundation Fighting AIDS) Dining by Design returned to the Galleria at the San Francisco Design Center for the 11th year. Once again the most exciting dining environments in town drew support for the Positive Health Program of the UCSF AIDS Research Institute.
A Bay Area landmark, the Tobin Clark Estate, has hit the market. Located in Hillsborough, California, the luxurious mansion with a rich historical significance has been listed for $29 million.