We love the glamorous new renovation of Wilkes Bashford’s San Francisco store (375 Sutter St.), which was recently unveiled with a festive grand opening celebration that showcased all seven floors of the new townhouse-inspired design.
During the festive grand fete, fall and resort clothing from Italy’s top designers were revealed with the finest Italian wines and gourmet bites, while SF Jazz will provided a different style of music on every floor.
“Our design team has paid meticulous attention to every detail on every floor, turning our flagship San Francisco store into a metaphorical ‘townhouse,’” said Jack Mitchell, CEO of The Mitchell Family of Stores, which acquired Wilkes Bashford in 2009.
Gensler, the architecture, design, planning and consulting firm, created the new store design. Jack Mitchell described the new interior as “an exciting new environment not only for perusing our fashionable selection of women’s and men’s clothing, but also for trying on garments in our new, expansive fitting rooms, socializing with shopping companions on our penthouse level, or consulting with our trusted sales associates.”
Jack Mitchell and Bill Mitchell
“I’ve worked with the Mitchells for over a decade and their integrity and passion towards their clients sets an example for our entire industry,” said internationally-acclaimed designer Brunello Cucinelli “Their commitment to restore the historic Wilkes Bashford townhouse is a testament to their vision for the future of the company. It is sure to become an instant San Francisco landmark.”
Matthew Goldman, Willie Brown, Jason Goldman
Wilkes Bashford with Tatiana Sorokko and Charlotte Shultz
Mayor Ed Lee, Wilkes Bashford – Tyler Mitchell, Commissioner Karl Hasz, Seth Richart
Kevin Chessen, Brian Wilsey, Jeff Oster
Ann Moller Caen, Charlotte Schultz – Bill Down, Lisa Goldman, Zach Blumenfeld
Alan Malouf, Beth Townsend – Joel Goodrich
Charlene Court, Maya Alex, Jordan Deschamp-Braly, Alex Skillman, Ashley Giesler
Will Harbin, Stephanie Southerland – Stephanie Mitchell, Tyler Mitchell
Claudia Ross, Laura Summers – Mina Yazdi, Olya Dzilikhova
Jenny Georges, Deb Alvord – Lisa Alexander, Sara Deseran
Maya Alex, Jordan Deschamp-Braly – Sonya Molodetskaya, Jessica Hon
Stephanie Mitchell, Alyson Harrington – Jane Mudge, Shannon Cronan
Kimberly Miller, Lisa Oberwager, Claudia Ross – Liza Cannata, Ali Turner, Stephanie Mitchell
Isabella Brown, Michael Brown – Dennis Phelps, Cara Cutter
Nina Kirilova, Wilkes Bashford, AnnaLia Biagi
Shortly after the opening party, Wilkes Bashford hosted another festive event for longtime friends and customers such as Kamala Harris, Paul Pelosi, Joy Bianchi and OJ Shansby, to celebrate their newly expanded jewelry collection.
Designers Adam Heyman from Oscar Heyman and Paul Morelli made a rare public appearance for the special occasion, with a portion of the evening’s sales benefiting PAW (Pets Are Wonderful).
Kamala Harris, Paul Pelosi – Jack Mitchell, Joy Bianchi
Joe Pacetti, Joy Bianchi, Mark Calvano – Tanya Powell, Minal Jethmal, Jorge Maumer
Farah Makras, Victor Makras – Judy Guggenhime, O.J. Shansby
Cristina Tugino, Heidi Pettit – Brent Johnson, Mary Johnson
Christine Robbins, Sandy Ross – Nina Kirilova, AnnaLia Biagi
Tags: Alan Malouf, Alex Skillman, Ali Turner, Alyson Harrington, Ann Moller Caen, AnnaLia Biagi, Ashley Giesler, Beth Townsend, Bill Down, Bill Mitchell, Brent Johnson, Brian Wilsey, Cara Cutter, Charlene Court, Charlotte Shultz, Christine Robbins, Claudia Ross, Commissioner Karl Hasz, Cristina Tugino, Deb Alvord, Dennis Phelps, Ed Lee, Farah Makras, Heidi Pettit, Isabella Brown, Jack Mitchell, Jane Mudge, Jason Goldman, Jeff Oster, Jenny Georges, Jessica Hon, Joel Goodrich, Jordan Deschamp-Braly, Jorge Maumer, Joy Bianchi, Judy Guggenhime, Kamala Harris, Kevin Chessen, Kimberly Miller, Laura Summers, Lisa Alexander, Lisa Goldman, Lisa Oberwager, Liza Cannata, Mary Johnson, Matthew Goldman, Maya Alex, Michael Brown, Mina Yazdi, Minal Jethmal, Nina Kirilova, O.J. Shansby, OJ Shansby, Olya Dzilikhova, Paul Pelosi, Sandy Ross, Sara Deseran, Seth Richart, Shannon Cronan, Sonya Molodetskaya, Stephanie Mitchell, Stephanie Southerland, Tanya Powell, Tatiana Sorokko, Tyler Mitchell, Victor Makras, Wilkes Bashford, Will Harbin, Willie Brown, Zach Blumenfeld
Can't get enough of the latest and greatest of SFLUXE? Please like us on Facebook and follow founder Damion Matthews on Twitter! And for more exclusive pics from the social scene, follow us on Instagram.